Step One: Research: I looked at hundreds of different logos both in the field of massage and more widely; I looked at massage ‘hands’, body outlines, spa & beauty adverts and realized that I didn’t want any of the more typical logos suggested.
I also read Polyspiral’s e-book on how to design your own logo and decided to definitely conscript Abbie for the task rather than going it alone!
Step Two: Narrowing the field: I narrowed the field down to three possible designs and sent them to my family for further feedback and then on to Abbie; eventually we had just one to work on; I emailed it to my eldest daughter Penny who has always been my artistic designer (!) and she did a watercolour picture, holding the paintbrush in a compass to achieve a perfect circle.
Step Three: Logo Vectorisation (Ha! Never too late to learn new words) This is where the vital professional part of logo design comes into play: the watercolour picture had to be transformed by Abbie into an image that would work on different scales: business cards, banners and so on. This stage requires a lot of patient effort; for example other colours on the website had to be harmonized with the new logo
Step Four: Application Before I had even left Sudbury, Abbie had sent the finished logo direct to Tom Rees at TR Design&Print
Tom sent different examples to consider and then different versions of the chosen wording. Business cards are now in production
Step Five: Giving thanks Grateful thanks to Polyspiral, TR Design&Print and Penny Stanbridge
